The cradle of supercars
A single Italian region is home to the most legendary names in world motorsport: Lamborghini, Ferrari, Maserati, Pagani and Ducati. The Motor Valley is not a theme park — it’s where the machines the world wants are born.
Since 2010 we have been organising unique experiences that include visits to the real production lines of these iconic factories, access to their museums and, most exclusive, the possibility of getting behind the wheel. Choose your adrenaline level: from a drive on the panoramic roads of Emilia Romagna to a session on a professional circuit.
The available packs are four. In the Self Driving Tours you take the wheel through routes designed between hills, vineyards and medieval villages. Motor Tours combine factories, museums and guided experiences for those passionate about pure motorsport. Food & Cars fuses Emilian gastronomy – Parmesan, prosciutto, balsamic, fresh pasta – with visits to the best brands, because this land knows as much about good engines as it does good food. And for those looking for the limit, Driving Adrenaline puts a supercar in your hands on the asphalt of the circuit.
One region only. Five marks of legend. An experience that is not forgotten.